Big Retail Execs Offer Post-Recession Tactics & Tips From NRF

Social networking and other Web 3.0 advancements will become more important to multichannel retailers over time, he added.

Boylson:
The mobile space will become more important, especially with younger customers. “We also see the use of 2-D barcodes and the ability to interact online. The ability to send high-definition messaging with handheld devices will become more common — not just a phone, but a handheld computer.”