Big Retail Execs Offer Post-Recession Tactics & Tips From NRF
By
Paul Miller
and Catalog Success
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“This downturn provides an opportunity for retailers to become more competitive and increase market share,” Janiak said. All decisions should come upon considering three priorities:
- customer centricity, a driving force;
- strategic IT investments to further the customer-centric operation; and
- brand relevance to ensure the actions you take today “are consistent in building the relevance of your brand.”
Mike Boylson, executive vice president/chief marketing officer, J.C. Penney:
The key is not to lose site of your strategic priorities. Support a long-range plan, and manage near-term capital expenses.
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