Big Retail Execs Offer Post-Recession Tactics & Tips From NRF

“This downturn provides an opportunity for retailers to become more competitive and increase market share,” Janiak said. All decisions should come upon considering three priorities:

1. customer centricity, a driving force;
2. strategic IT investments to further the customer-centric operation; and
3. brand relevance to ensure the actions you take today “are consistent in building the relevance of your brand.”

Mike Boylson, executive vice president/chief marketing officer, J.C. Penney:
The key is not to lose site of your strategic priorities. Support a long-range plan, and manage near-term capital expenses.