Big Data Without Big Headaches

Analytics
It's never easy to automatically surface the most valuable insights from large amounts of data. That said, there are ways that allow business experts to experiment like a data scientist. Consider how the machine learns from the results or "outputs" that it discovers. This is the critical feedback loop, and business experts need to be able to modify that loop. It's another opportunity to provide a "consumerized" interface that makes insight and analytics easily accessible to a non-data scientist.