Big Data Without Big Headaches

However, many retailers don't have machine learning and data science at the core of their company's competence. Think about the three specific areas served by the data scientist and you'll see what I mean. Data scientists are experts in data architecture, machine learning and analytics, and most retailers don't need a highly specialized data team of the sort you'd find at Amazon.com or eBay. For many, the solution to the data scientist bottleneck will be found by the commercial design and deployment of data refineries that abstract away as much of the technical complexity as possible.