Big Data Without Big Headaches

The commonly held belief is that merchants need experts in order to analyze big data. As this McKinsey & Co. study shows, however, there's a shortage of qualified data scientists to do that. Contrary to popular belief, retailers don't need to hire $200,000 per year data scientists or invest in complicated data architectures and tools to manage their data. Companies can steer around the data scientist bottleneck by using readily available software tools, such as Wise.io and BigML.