Big Data Without Big Headaches

While "big data" is certainly a popular topic, retailers of all sizes struggle to understand exactly what big data is and how to use it to improve their bottom line. Many assume big data is a black box that churns out valuable insights that are then massaged into charts and graphs. Not so. Big data is a game changer that allows retailers to harness all accessible information on customer shopping behaviors and turn it into insight. However, in discussions with retailers, I've learned that many don't know how to get to these insights. This article won't solve your big data problems, but it will provide insight into how exactly merchants can look to big data for help.