Big Data is Old News: Enter Fast Data

Meet the Voice of the Customer
The vast majority of organizations struggle with having access to the right information at the right time and place in order to interact with customers, build new products and improve customer service. This is why, according to PwC's 2013 Global CEO Survey, 90 percent of U.S. CEOs say they're investing significant resources into strengthening their customer engagement programs. This renewed commitment to customer engagement has already begun to have a noticeable impact on how enterprises approach their voice-of-customer (VoC) initiatives.