Big Data is Old News: Enter Fast Data

For the Viceroy Hotel Group, fast data was the difference that uncovered valuable, otherwise unknown insight about prospects that impacted the company's bottom line. In using faster big data solutions, the Viceroy Hotel Group experienced a sudden surge in local web traffic. Its managers scratched their heads. The locals weren't planning to stay there, so what was up with all the traffic? In less than an hour, the Los Angeles-based hotel was able to set up an online survey that asked local visitors what they were looking for. It turned out they wanted a happy hour menu. A quick fix allowed the hotel to make the happy hour menu available to anyone from the Los Angeles area who visited the website. With fast data, the Viceroy Hotel Group was able to deliver prospects exactly what they wanted, which had a real impact on the hotel's bottom line.