Big Data is Old News: Enter Fast Data

This means fast data helps enterprises gather real-time insights into what customers are thinking at all times, so they actually have a chance to address issues in the now and keep customers happy. Enterprises need to catch customers and employees when they're thinking it. In fact, a recently issued report by Forrester Research predicts, "in the age of the customer, the race will be won or lost based on your firm's ability to know your customers and react faster and better than your competitors."