Big Data is Old News: Enter Fast Data

JetBlue Acts At Jet Speed
VoC is fast becoming a strategic initiative for enterprises to better understand their customers and respond to their specific needs. For example, JetBlue noticed that its NPS score at a Philadelphia airport was very low for a particular early morning flight. By focusing on this customer insight, JetBlue was able to trace customers’ dissatisfaction to the fact that the shops and amenities in the terminal weren't open early in the morning.