Customer Retention: Big Data Helps Rue La La Reactivate Lapsed Customers

In addition, the matched data — and the corresponding display ads born from it — has helped Rue La La realize a 10 percent lift in conversion rate for its segment of lapsed customers vs. a control group.

"Marketers are struggling to connect and activate their data across channels and devices in real time," said Mike Sands, president and CEO of BrightTag, in the company's press release. "Rue La La is leading the way by creating an intelligent data foundation for strategically leveraging its cross-channel data assets for real-time marketing impact."