Customer Retention: Big Data Helps Rue La La Reactivate Lapsed Customers

Big data has been a buzz phrase within the retail industry for the past year or more. That said, get 10 retailers in a room together and you might get 10 different definitions for what the term means. For Rue La La, an online flash-sales retailer of women's fashion apparel and accessories, big data meant connecting information across vendors to help it create targeted marketing campaigns to reactivate dormant customers.