Big Data Bias Syndrome: Don’t Be a Victim!

Market research 101 teaches us how to frame questions that will deliver the answers we're looking for, and that's fine as long as everyone is aware of the bias being introduced. But when the results will be used to define retail strategy for a few years, bias must be eliminated as much as possible.

What causes data bias syndrome? Data bias can arise from a number of sources, all of them human in origin.