Big Data Bias Syndrome: Don’t Be a Victim!

Yes, retailers can reap significant benefits by uncovering meaningful patterns in their data. Consider Target's ability to predict pregnancies by analyzing customer consumption patterns. However, as we've all learned in our life on the web, garbage in, garbage out. If you don't ask the right questions and collect the right data, the value of the information returned to you will be questionable. Even the most sophisticated machine learning technology can't read minds.