E-Commerce Insights: Use Online Testing to Increase Print Catalog Response Rates
Big assumption; bigger rewards
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And you need someone with enough basic HTML chops to execute the presentation of your different ideas. While decent HTML will suffice, someone with JavaScript and DOM skills will really let you turn on the magic.
That’s it. You could be running tests on your site by the end of next week.
How It Works
There are many fine testing platforms available, including software such as Offermatica, Optimost and SiteSpect. Let’s say you choose to use Google’s Website Optimizer (GWO), which is free for AdWords advertisers. You don’t even have to install software or buy additional hardware; GWO runs on Google’s servers.
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