E-Commerce Insights: Use Online Testing to Increase Print Catalog Response Rates
Big assumption; bigger rewards
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What You Can Learn
Accepting the Big Assump-tion, here are five starter ideas on using online testing to improve your catalog:
1. Use online testing to determine which element of your unique selling proposition is most powerful. Suppose your firm offers fair prices; cheap, fast shipping; a liberal return policy; great phone support and decades of experience. All well and good. But which of these is most effective at getting prospects to buy? Web testing can answer that quickly and inexpensively.
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