E-Commerce Insights: Use Online Testing to Increase Print Catalog Response Rates

Imagine the power of settling catalog design disputes by watching your customers. If small tweaks are proven to increase conversion rates, the same winning formulas could help your catalogs.

For multichannel merchants, the age of online testing has arrived. The tools are powerful, easy-to-use and — at least in one case — free! Catalogs aren’t going extinct any time soon. But as in-the-mail response rates continue to fall, and postage and fuel costs continue to rise, savvy mailers must learn to lean on online testing to give their books every advantage. «