E-Commerce Insights: Use Online Testing to Increase Print Catalog Response Rates

For a sample test, click on “The 3x3 Experiment” under related content to the right of this story.

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You can run tests with several MVT regions and several versions of a region. You can run tests across multiple pages or tests that compare site processes, such as one-page vs. multipage checkout. And you don’t have to use GWO; similar experiments can be run with most paid MVT testing tools.