E-Commerce Insights: Use Online Testing to Increase Print Catalog Response Rates

To start with GWO, insert a small JavaScript snippet on your site’s order-confirmation page. This is the page that comes up just after users click “submit." The script informs GWO when an order occurs.

Next, you set up a test by selecting a page or region common to multiple pages, such as top navigation. For a split test, create multiple versions of the whole page. More interesting are multivariate tests (MVT), where you choose several areas on the page to vary at the same time. After loading these regions and versions into GWO, you turn on the test.