4 Ways Retailers Can Court Email Subscribers

4. Look for connections in unexpected places. If you're like most people, you send scores of emails every day. Now, consider all the emails your colleagues send, too. Each recipient could be a future member of your contact list. Consider making a minor change to your company's standard signature block, and add a sign-up link to each employee's standard email signature. This simple step makes every email a gateway for someone new to join your list.