4 Ways Retailers Can Court Email Subscribers

3. Be a (strategic) tease. There's no better way to show the value of being on your email list than to share snippets of emails on your own social networks. Previewing the goods (i.e., your valuable content) can entice interested consumers to sign up for future messages, which is a really big deal. Email conversion rates are 40 times that of Facebook and Twitter, so moving someone from fan or follower to email subscriber puts them in a really good position to become a customer. Take the time to provide a strategic sneak peek of your email content on social media. You'll draw in quality subscribers who really value what you have to say.