4 Ways Retailers Can Court Email Subscribers

Your social audience has already shown interest in your organization, so don't play hard to get! Invite friends and followers to take the next step in engagement by sharing your sign-up link across social channels regularly.

While you're spreading the word, don't be afraid to harness the social power of your staff and stakeholders. These "insiders" have a vested interest in your company's success, and can be some of your best ambassadors. Ask those in your inner circle to share your emails with their social networks, or encourage them to post a link to your sign-up form on their personal social pages to get more exposure with new audiences. Third-party validation is powerful, and the really successful brands do a great job of leveraging the fan base they already have.