4 Ways Retailers Can Court Email Subscribers

2. Spread the word — then spread it again. We're all storytellers. In retail marketing, your brand story is the center of your strategy. Every organization should have three to five key messages ready to share with prospects at any time. However, many organizations fail to plug these messages into channels that can help grow their list, resulting in missed sign-up opportunities. Adapt one of your core messages to create a clear call to action for prospective subscribers. Then, use this new messaging to promote your company's sign-up link on social media. Not just once, but on an ongoing basis.