4 Ways Retailers Can Court Email Subscribers

The following tips can help retailers connect with customers and nurture a subscriber list primed for sales engagement:

1. Make it easy. Journalists are taught to make the most important details of a news story easy to find. In fundraising, development pros learn to lead with their ask, followed by supporting facts to establish need. Retailers should follow this same model when considering how they present an email sign-up form on their website.