4 Ways Retailers Can Court Email Subscribers

As retailers, you're on a constant quest to connect with new customers. And whether you operate brick-and-mortar stores, an e-commerce website or both, a high-performing email database is one of the best tools in your sales arsenal.

However, cultivating a high-performing subscriber base takes work — and it's a never-ending process. The average email list churns by about 30 percent every year, so a successful email marketing strategy should include a whole slew of activities to keep that list lively and growing.