The New Alternative
Beyond budgeting and testing, noncatalog prospecting requires a fresh approach
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Shari Altman
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• Traditional prospecting methods aren’t yielding sufficient new customers;
• tapping new audiences through list rental isn’t feasible; or
• you’re looking to expand your portfolio to gain a competitive edge by developing a range of effective prospecting to protect your brand from negative impacts in any one media.
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Shari Altman
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