The New Alternative

Pare Back Variables
On the other hand, don’t test too many variables at once, says Johnson of Joules. “Testing too much too soon is difficult to measure, often not statistically relevant, and it produces a lot of hard work and headache for little reward,” she warns.

“Balance beautiful creative with tried-and-true DM techniques,” Johnson advises. One of the biggest mistakes Joules made initially in alternative media was not providing enough information about what Joules was.