Beyond budgeting and testing, noncatalog prospecting requires a fresh approach

By Shari Altman

You can succeed with alternative prospecting if you treat each media uniquely. Learn particulars before diving in. This means listening to the experts; a DR radio agency with 20 years of successful experience will offer valuable insights on DR radio. What’s more, a package insert broker should do the same regarding package inserts. Listen to those who have made the mistakes before you.