Legal Matters: Beware of the Cookie Monster
Analyzing the EU Cookie Directive and its impact on U.S. internet sellers
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As other members of the EU incorporate the EU Cookie Directive into their national laws, they may apply stricter or more relaxed interpretations than the rules contained in the U.K.'s ICO Guidance. Also, the ICO may issue amended rules as it reviews the extent of compliance and level of effectiveness of its May 2012 Guidance. If the ICO concludes that current consumer notice and implied consent measures don't result in adequate consumer protection, the requirements may be modified to require greater prominence of the cookie policy on a website's homepage and more affirmative action on the part of visitors to accept the placement of cookies on their computers and mobile devices.
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George S. Isaacson
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