Legal Matters: Beware of the Cookie Monster
Analyzing the EU Cookie Directive and its impact on U.S. internet sellers
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On the other hand, uses that are unlikely to be viewed as "strictly necessary" include cookies used for analytical purposes to count the number of unique visits to a website; first- and third-party advertising cookies; and cookies used to recognize a user when they return to a website so that the greeting they receive can be customized.
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George S. Isaacson
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