![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Miles Kimball always does a little test to prove this continues to be worthwhile.
Mistake #6: Building in-house. Marketing databases are unlike any other IT function. Databases require special skills and software. There are scores of vendors with experience, and doing it in-house takes longer. Do an RFP.
1 Comment
View Comments
- Companies:
- KBM Group
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments