Drop Shipping is the Easiest Way to Deliver This Holiday

By Frank Poore

2. Real-time alerts and tracking: Equally important for retailers is "Big Brother" oversight of the marketplace. Being omnipresent means retailers must establish rules and alerts that monitor their third-party sellers, as well as provide real-time tracking of order status. An integrated platform oversees all drop shipping, allowing retailers greater control by improving visibility and management of shipping and fulfillment that's directly tied to customer service and brand reputation. Retailers should expect the platform to provide proactive visibility into fulfillment problems — and solutions — to prevent negative customer experiences.