A Taste for Success
Beth Leonard Hollis started an in-store bakery 20 years ago and built a catalog from scratch
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When gift recipients began calling to place orders, a business naturally evolved. Recalls Hollis, “We were all ‘on deck’ when orders came in, making the baskets by hand from products in the store. We each had a list of items at our desks and took calls. The next year we mailed our first brochure, and a year later, our first full catalog.”
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Alicia Orr Suman
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