Behind E-Mail Append’s Resurgence

Conduct a further matchback to your existing customer database to flag those e-mail recipients who are also customers. Or test mail a catalog to a portion of these names that aren’t current customers.

Being able to identify current customers among your e-mail recipients allows you to be more intelligent about your e-mail marketing, perhaps providing special offers based on their prior purchase history. You can also support your catalog mailings to these individuals with e-mail.