Bet you didn’t realize how easy it can be to grow and penetrate your house e-list

By Reggie Brady

Look for Qualifying Permission
There are many reputable e-mail appending services. Make sure there’s qualifying permission on the database of the service you choose, namely the individual opting in to receive third-party e-mails. Use strict matching criteria so you’re matching on an individual and not a household level.

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Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

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