Behind E-Mail Append’s Resurgence

One other use of this type of appending is to find deliverable e-mail addresses for your bounces. Many catalogers do this quarterly. They take all the bounces that have been removed from their e-mail distribution and identify another e-mail address for these names.

Consider both types of appending efforts. They’ll grow your housefile of e-mail addresses and allow you to take advantage of multichannel marketing. Test these techniques and measure their impact before you consider a rollout.