React When It’s Sent Back

“It’s pretty much a cost strategy determining how much work it’s going to take to refurbish something,” says marketing communications manager Maria Woytek. “Because our returns policy is so liberal, we want to make sure everything that goes out is 100 percent in terms of the quality that the customers are expecting, and that it looks and feels like a high-value product. Nothing goes back into the product area that isn’t perfect.”