Best Ways to Review Your Ad Words

Page Analysis shows that my site scores highly for “rimmkaufman” and “rimm-kaufman” (our company name), “rkgblog” (our blog), as well as highly relevant phrases like “Google,” “Yahoo!,” “SEM,” “search,” “search marketing,” “brand,” “non-brand” and “PPC.” These are appropriate results and indicate that Google’s algorithms have a good grasp of my company’s site content. I note that Google ranks “RSS” higher for its content than “paid search,” suggesting I should consider scaling back my blogging about RSS and place more emphasis on pay-per-click, as paid search is a core concept of the business.