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After considering visitors’ words, I visit The Webmaster Central Page Analysis tab to review my words. Page Analysis reveals the key phrases Google believes characterize your content. For this characterization, it studies the words on your site and the words in external links pointing into your site (“anchor text”). For example, suppose you’re a widget cataloger who can’t figure out why Google doesn’t display your site for “widget” searches. The Webmaster Central Page Analysis tab can help you see your site as Google does — the first step to making improvements.
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