Best Tips From Direct Media Co-op

* The catalog luncheon focused on e-mail marketing and the trend for smart catalogers to use more frequent e-mails as a major revenue stream. Weekly e-mails have become the norm for most catalogers. In fact, nobody seemed to scoff at some catalogers e-mailing almost on a daily basis.

* Co-mailing opportunities were recognized by many catalogers as the lone bright light in the face of paper and postage price increases. While it’s not realistic to squeeze the post office, paper mills or your printer for cost savings, co-mail pools offered by printers are yielding savings of up to 3 cents per catalog mailed and are the one ray of sunshine in a world of increasing paper and postage costs.