Best Tips From Direct Media Co-op

Below are the most noteworthy takeaway pointers from the event:

* Reggie Brady, a Catalog Success columnist and president of Reggie Brady Marketing Solutions, a direct and e-mail marketing consultancy, spoke on the power of abandoned shopping cart e-mails as a solid revenue stream that every cataloger should be capitalizing on. She provided numerous examples of major merchants benefiting from using abandoned shopping cart e-mails.