Best Practices for Using Product Listing Ads

Always set this target to the lowest bid in your group. Bidding is one of the most important components in PLA campaigns. Having your "All Products" target set at a higher bid than others in your groups would potentially cause a much higher cost per click than you might have otherwise paid.

Shannon Greene is a search analyst at Elite SEM, a search engine marketing firm. Shannon can be reached at Shannon@elitesem.com.