Best Practices for Using Product Listing Ads

Target>product_type=floor fan AND adwords_labels=$25-$55

Target>product_type=pedestal fan AND brand=honeywell AND adwords_labels=$25-$55

Deep segmentation will allow you to choose specific fields (e.g., product type, condition, SKU, etc.) when setting up your PLAs, which will in turn give you more control over your budget, bidding, ad copy and targeting.