Best Practices for Using Product Listing Ads

Next, set up campaigns that target your entire feed to help you reveal what products perform well. Keyword terms that have converted could also be used for search campaigns.

Pay close attention to errors and warnings shown on the "Data Quality" tab in the Merchant Center. Address these issues as quickly and efficiently as possible to minimize any lost traffic and/or revenue. Also, check to see how your PLA is performing against your competitors.