Best Practices for Using Product Listing Ads

Product Listing Ads (PLAs) are an exciting online marketing campaign that continues to evolve. These image-based search ads have proven to deliver strong clickthrough and conversion rates by capturing users’ attention with product-specific images and pricing information. They allow advertisers to promote individual items within their feed quickly and efficiently, and require less hands-on management than search and display campaigns. Retailers can see performance metrics for each individual product target, and they appear on long-tailed search queries that you may not have previously bid on with your search campaigns.