The Customer Touchpoint

• Advertising. Radio and Internet ads, job fairs and festivals, promotions at sporting events, brochures and flyers, and job ads at community colleges are among effective recruitment tactics to try.

• Expand the potential labor pool. Look beyond the obvious applicant base to consider the following: retirees, college students, staff of competitors, employees of companies that have announced cutbacks, last year’s temporary staff at your own catalog, disabled and handicapped individuals, and, of course, outside agencies.