4 Best Practices for Retailers Entering Emerging International Markets

3. Location's good; loyalty's better. Emerging market consumers are among the most price sensitive in the world, yet value is the final arbiter in their retail relationships. According to a recent study, customers in emerging market geographies like Asia-Pacific, Africa and Latin America were most inclined to choose retailers that offered loyalty programs. The same study emphasized that the loyalty program penetration in these geographies, especially Latin America and Africa, was significantly lower than that in developed markets.