4 Best Practices for Retailers Entering Emerging International Markets

For retailers, small formats, in both emerging and developed markets, represent an opportunity to get closer to their customers. Smaller formats can also help retailers channel their investments into more locations to maximize reach. Though a straightforward per square foot rental and development cost calculation may not skew favorably towards urban locations, the potential for higher traffic can put those investments in the black. For all this to work, however, it will have to be backed by a strategic approach to site selection, category/assortment and customer experience.