4 Best Practices for Retailers Entering Emerging International Markets

2. Small is the new black. Consumer spending trends are driving even large global retailers in developed markets to think smaller format stores. In post-recessionary times, disposable incomes shrink and consumers tend to abstain from stockpiling essentials. Additionally, emerging market consumers may not perceive adequate payoff, in terms of time, money and effort, in driving to suburban big-box stores in spite of the lower prices.