5 Best Practices to Optimize E-Commerce Sales

2. Create metrics with context. When creating reports or dashboards, simply saying that there were 323 visitors from Argentina who visited the site from Aug. 1, 2010 to Aug. 31, 2010 isn’t useful. Put this statistic in context by comparing historical data in addition to providing data on the marketing spend for these two periods. Give specifics to management about actual business results. The number of visitors to an e-commerce site is likely to increase during the holiday shopping season, so your dashboard and metrics can be adjusted so that activities are optimized for the increased traffic.